Terms and conditions

Agreement

These terms govern your use of this website (gobigtam.com), the Andromeda alignment check, and Bigtam Console (console.gobigtam.com), all operated by Bigtam Technologies Pvt Ltd, Pune, Maharashtra, India ("Bigtam", "we"). By using any of them you agree to these terms. If you use Bigtam for a company, you confirm you can accept these terms on its behalf.

1. The services

Bigtam offers two things, and they are deliberately separate:

• Bigtam Console analyses advertising creative, plans creative briefs, and, where you connect an ad account, reports the performance of ads you are running. It is provided as software, and nothing in it constitutes professional advice.
• Agency services, such as a content strategy sprint or a monthly retainer, are provided by our team under a separate written proposal or agreement setting out scope, fees and payment. If that agreement conflicts with these terms, that agreement wins. We do not offer performance-linked fees.

2. The Andromeda alignment check

The check is free and creates no obligation on either side; we may decline or limit one at our discretion. It is based on ads your brand publishes publicly, including in the Meta Ad Library, and needs no access to your ad account. It describes how your ads are constructed and where they repeat each other structurally. Meta does not publish how its delivery systems work, so the check is our analysis of your creative, not a statement of what Meta will do with it. You may use the report inside your business; please do not resell or republish it.

3. Your Console account

You are responsible for who you let into your account and for what they do in it. Tell us promptly at hello@gobigtam.com if you believe an account has been accessed without permission. One person, one login: do not share credentials. You must be at least 18 and using the Console for business purposes.

4. What the outputs are, and are not

This is the most important clause here, and it matches what the Console tells you on screen.

• A creative analysis describes how an ad is constructed. It does not explain why an ad succeeded, and the Console will not tell you that it does.
• A funnel and its briefs are a structured hypothesis, built from a product page and an ad scan, with no performance data behind them. They sharpen as you run, and they are a starting point rather than a prediction.
• Figures read from a connected ad account are reported as your ad platform supplied them. We do not restate, model or adjust them, and where a result covers only part of an account we say so on the result.
• Outputs are generated partly by automated systems and can be wrong. Review anything before you shoot it, publish it, or spend money on it.

You decide what to run. Unless a written agency agreement says otherwise, we are not responsible for advertising spend, campaign results or business outcomes arising from decisions you take using our services. We do not guarantee any specific result, such as ROAS, sales or ad approval.

5. Your content, and ours

Everything you upload stays yours, and so does every brief and analysis the Console produces for you. You grant us the licence needed to host and process that content in order to provide the service, and no broader licence than that.

The software, the creative taxonomy, our methods (including the Belief Ladder and the Angle × Proof Matrix), this website's content, and the aggregate, anonymised statistics derived across all brands remain ours. Those aggregates never contain your brand's identity or anything traceable to you. We do not use your content to train third-party models.

6. Acceptable use

You agree not to:

• upload content you have no right to use, or that infringes someone else's rights;
• connect an ad account you are not authorised to access;
• use our services to produce misleading advertising, or claims about a product that you cannot substantiate;
• attempt to access another customer's data, or probe, scrape or disrupt our services;
• resell or white-label the Console without a written agreement with us.

7. Third-party platforms

When you connect a Meta ad account you are also bound by Meta's own terms. Your access to that data depends on Meta, and Meta may change or withdraw it for reasons outside our control. If that happens the connected features stop working; the rest of the Console continues. Meta, Facebook, Instagram and Andromeda are names of Meta Platforms, Inc.; Bigtam is not affiliated with or endorsed by Meta.

8. Credits and payment

Some Console operations consume credits. Credit costs are shown before you spend them. A run that fails is refunded automatically. Credits have no cash value, are not transferable between accounts, and are not refundable for cash once purchased. Where paid plans apply, fees and billing terms are those shown at purchase; taxes are extra where applicable. Agency fees are set in your written agreement.

9. Availability

We work to keep our services running but do not promise uninterrupted availability. Maintenance, third-party outages and platform changes can interrupt them. No uptime guarantee applies unless we have agreed one with you in writing.

10. Ending it

You can stop using our services and ask us to delete your account at any time; see Data deletion. We may suspend or close an account that breaches these terms, or where required by law, and will tell you why unless we are prevented from doing so.

11. Liability

To the extent the law allows, we are not liable for indirect or consequential loss, lost profit, lost revenue or advertising spend. Our total liability in any 12-month period is limited to the amount you paid us for the service concerned in that period. Nothing here excludes liability that cannot lawfully be excluded.

12. Changes to these terms

We may update these terms. If a change materially affects your rights we will email Console account holders before it takes effect.

13. Governing law

These terms are governed by the laws of India, and the courts of Pune, Maharashtra, India have exclusive jurisdiction.

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