How does Meta see your ads?
Meta's Andromeda engine groups ads by what they look and say. We decode every ad you're running and show you where you're aligned, where you're repeating yourself, and what's missing.
All we need is your brand website. No ad account access needed.
Your ad has to survive retrieval before it can win an auction.
Every time someone opens Instagram or Facebook, Meta narrows tens of millions of eligible ads to a few thousand, then ranks those. Andromeda runs that first cut, and it reads your creative to do it.
Every eligible ad from every advertiser.
Picked for this person, based largely on what each ad shows and says.
Predicted to drive the result each advertiser wants.
Your bid meets predicted value and ad quality.
The person sees one ad in their feed or reels.
more model capacity than Meta's previous retrieval systems
better recall in retrieval, as reported by Meta
ads quality on selected segments, as reported by Meta
Source: Meta Engineering, “Meta Andromeda: Supercharging Advantage+ automation”, December 2024.
Your creative is now your targeting.
When the system chooses ads by reading them, a stack of near-identical ads gives it very little to choose from. It's the first pattern we look for in every decode.
Look-alike ads compete with each other
Ten versions of one idea with new colours or captions are still one idea. They chase the same people and tire out together.
Diversity beats volume
Distinct angles, people, settings and formats give retrieval more ways to match your product to different buyers.
Every belief stage needs content
Cold buyers need the problem named. Warm buyers need proof. Accounts that only run offers starve the top of the funnel.
Restructuring rarely fixes it
New campaigns and audiences don't change what the content says. With broad targeting and Advantage+, the creative does most of the work.
Six rules we build every content funnel on.
Build concepts, not variations
Start each new ad from a new angle or a new problem, not a new colour.
Do: one angle told through eight kinds of proofAvoid: the same ad with five headlinesCover every awareness stage
Have content for people who don't know the problem, know it, compare solutions, and know you.
Do: map each ad to one stageAvoid: only offer ads for warm audiencesClimb the Belief Ladder
Move buyers through five beliefs: my problem, fixable, how it works, why this brand, why now.
Do: fill the rungs nobody in your category coversAvoid: jumping straight to "buy now"Mix formats on purpose
Short 10–15 second reels, carousels, statics and creator ads each reach people differently.
Do: plan the format mix per funnel stageAvoid: one format for everythingVary the person, place and hook
Who is on screen, where they are and how the first second opens are signals the system reads.
Do: rotate personas, settings and hook stylesAvoid: the same creator in the same roomRefresh before fatigue
Every creative has a half-life. Plan the next angle while the current winner is still strong.
Do: brief replacements on a scheduleAvoid: waiting until ROAS collapsesFour steps. No access to your ad account.
- STEP 1Apply in one minute
Share your name, work email and brand website.
- STEP 2We find your live ads
From the public Meta Ad Library, along with two or three of your closest competitors.
- STEP 3We decode every ad
Across 47 creative dimensions, then cluster them the way retrieval would see them.
- STEP 4You get the report and a call
A strategist walks you through what's aligned, what's repeating and what's missing.
A clear picture of how Meta reads your ads.
Andromeda alignment checkSAMPLE
- 01Ad clustersWhich of your ads Meta is likely to treat as the same idea.
- 02Funnel and belief coverageThe stages and rungs your content skips.
- 03Competitor decodeWhat two or three competitors are saying, and where it's crowded.
- 04Missing angles with brief ideasThe openings, ready to hand to your creative team.
Let us decode all your running ads.
We'll send back your Andromeda alignment and walk you through it. Free for D2C brands spending ₹10L+ or $20K+ a month on Meta.
Prefer to talk first? WhatsApp us at +91 80807 21139.
Before you apply.
Is the check really free?
Yes, for D2C brands spending ₹10L+ or $20K+ a month on Meta. It's how we start every relationship: you see how we think before you decide anything.
Do you need access to my ad account?
No. All we need is your brand website; we find the ads you're running in the public Meta Ad Library. If you later work with us, we'll ask for access then.
What do you mean by "Andromeda alignment"?
How well your running ads give Meta's retrieval engine distinct ideas to match with different buyers: how many real concepts you have, which stages of buyer belief they cover, and which angles are missing.
We spend less than ₹10L a month. Can we still apply?
Yes. We'll point you to the self-serve Bigtam Console, which runs the same decodes on your own ads.
What happens after the report?
You keep the report. If you'd like help acting on it, we'll suggest either a 30-day content strategy sprint or a monthly retainer, never both.