We decode every ad you run, see what Meta's Andromeda engine is really rewarding, and rebuild your content structure to win.
Free Andromeda alignment for D2C brands
spending ₹10L+ or $20K+ a month on Meta.
60+ D2C brands grown by our team across wellness, personal care, fashion, Ayurveda and home care.
Every new ad is decoded the day it's made and given a job: stop the scroll, build belief, clear the last doubt or bring buyers back. Each stage always has fresh, different content to work with.
When results drop, most teams rebuild the account. It feels like work. It rarely changes what Meta shows, or to whom.
You pay more to reach the same buyers, and ads that worked last month stop working faster. The fix is upstream, in the content itself.
Andromeda, Meta's ad retrieval engine, reads each ad's creative to decide which few thousand ads, out of tens of millions, are worth showing a person. Ads that look and say the same thing compete for the same people.
So 48 look-alike ads can count as just four ideas.
more model capacity in Andromeda than Meta's previous retrieval systems
ads quality on selected segments, as reported by Meta
retrieval narrows tens of millions of candidate ads to a few thousand for each person
Source: Meta Engineering, “Meta Andromeda”, December 2024. How Andromeda works →
Four steps, run every month, built on decoding real ads instead of guessing.
We read each running ad the way Meta does, across 47 creative dimensions: angle, hook, awareness level, belief stage, objection, proof and format. Then we show you which ads are really the same idea.
Each SKU gets content for every stage of awareness and every rung of the Belief Ladder, so Meta has a real reason to show it to cold, warm and returning buyers.
Every ad starts as a brief built from what's working in your category: the hook, scene structure, script and proof to show. You keep production; we make sure every piece is on-strategy.
We manage your Meta ad account, test new angles instead of tiny tweaks, cut losers fast and refresh content before it tires. Every piece of content is judged on its own numbers.
TOP OF FUNNELProblem-first hooks for buyers who aren't looking yet.
MIDDLE OF FUNNELMechanism and proof, one rung of the Belief Ladder at a time.
BOTTOM OF FUNNELPrice, fit and trust objections answered head-on.
RETARGETINGOffers, reminders and founder notes for warm buyers.
Meta doesn't need more ads. It needs different ones. So we stop guessing, decode what's already running, and build what's missing, one stage of the funnel at a time.
Before we write a single brief, we study what's running in your category: which angles are crowded, which belief stages nobody covers, and where the openings are.
“Why does your skin look dull by 4 pm?”
BigtamContent funnels mapped to buyer awareness and the Belief Ladder. Every ad starts as a data-backed brief.
Setup, testing, budgets and scaling, run for creative diversity instead of constant restructuring.
We work with your creative team and UGC creators so every piece is on-strategy. You own production; we make it perform.
Every engagement includes Bigtam Console. You see every decode, brief and alignment check our strategists work from, and you can run your own between our reviews.
winning ads ÷ ads producedMore winners from the same effort.revenue ÷ spend, per pieceShows which angles really sell.ad spend ÷ new customersIs growth getting cheaper?repeat buyers ÷ all buyersContent that builds a brand, not just sales.content spend ÷ revenueProduction money working harder.We audit your account, decode your category's ads and align your full content strategy and funnel. You leave with the strategy and briefs, ready to run.
Strategy, briefs, media buying and production support every month, with Bigtam Console access included.
One model at a time. No mixed plans and no performance-linked fees. Pricing is scoped to your account after your Andromeda check.
Anything else, write to hello@gobigtam.com and a strategist will reply.
No. We find your live ads in the public Meta Ad Library, along with two or three of your closest competitors. All we need is your brand website.
Every ad, across 47 creative dimensions: angle, hook, awareness level, belief stage, objection, proof and format. Then we show you which of your ads read as the same idea, and which stages of the funnel have nothing running.
We own the strategy, the briefs and the media buying, and we work alongside your creative team or UGC creators. You keep production; we make sure every piece is on-strategy before it goes live.
Either a 30-day content strategy sprint or a monthly retainer. One model at a time, with no performance-linked fees. Pricing is scoped to your account after your Andromeda check.
D2C brands spending ₹10L+ or $20K+ a month on Meta, in India, Singapore, the UAE and Europe. Our team has worked deepest in wellness, personal care, fashion, Ayurveda and home care.
The software our strategists work in: decodes, Andromeda checks and briefs. It's included with every engagement, and you can try it on your own with 5 free credits.
Five content KPIs: winner ratio, ROAS per content, CAC, repeat rate and content cost ratio. Every piece of content is judged on its own numbers, not just the account average.
We'll show you your Andromeda alignment: how Meta groups your ads, which belief stages you skip, and the angles you're missing.
For D2C brands spending ₹10L+ or $20K+ a month on Meta.