/* Bigtam site — bright, Apple-clean long scroll. One bold moment: the sticky "Approach" section.
   Light-only by design (brand is white-first); every colour set explicitly. */
:root {
  --bg: #FFFFFF;
  --surface: #F5F5F7;
  --ink: #0A0A0C;
  --text: #1D1D1F;
  --soft: #3A3A3C;
  --line: #E3E3E8;
  --accent: #FF6000;
  --accent-ink: #C24100;
  --peach: #FFF4EC;
  --peach-2: #FFE4D0;
  --night: #0B0B0E;
  --night-2: #17171B;
  --on-night: #F5F5F7;
  --on-night-soft: #D1D1D6;

  --display: "Inter Tight", "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --body: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono: "JetBrains Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;

  --r-lg: 28px;
  --r-md: 20px;
  --r-sm: 12px;
  --gutter: clamp(16px, 4vw, 40px);
  --ease: cubic-bezier(.22, .61, .36, 1);
  color-scheme: light;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img, video { max-width: 100%; display: block; }
a { color: inherit; }
:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; border-radius: 6px; }

.wrap { max-width: 1240px; margin: 0 auto; padding-inline: var(--gutter); }
section { padding-block: clamp(72px, 10vw, 140px); }

/* ---------- type ---------- */
h1, h2, h3, h4 { font-family: var(--display); color: var(--ink); margin: 0; text-wrap: balance; }
h1 { font-size: clamp(46px, 7vw, 100px); font-weight: 600; letter-spacing: -0.042em; line-height: 0.98; }
h2 { font-size: clamp(36px, 5vw, 68px); font-weight: 600; letter-spacing: -0.035em; line-height: 1.03; }
h3 { font-size: clamp(22px, 2.1vw, 28px); font-weight: 600; letter-spacing: -0.02em; line-height: 1.2; }
p { margin: 0; }
.lead { font-size: clamp(19px, 1.7vw, 23px); line-height: 1.5; color: var(--soft); max-width: 62ch; }
.eyebrow {
  font-family: var(--mono); font-size: 13px; font-weight: 500; letter-spacing: .14em;
  text-transform: uppercase; color: var(--accent-ink);
}
.mono { font-family: var(--mono); }
.hl { color: var(--accent); }
.under { background: linear-gradient(transparent 82%, var(--peach-2) 82%); }

.stack { display: flex; flex-direction: column; gap: 20px; }
.section-head { display: flex; flex-direction: column; gap: 18px; max-width: 900px; margin-bottom: clamp(40px, 6vw, 72px); }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 12px;
  background: var(--ink); color: #FFFFFF; text-decoration: none;
  font-weight: 600; font-size: 16px; letter-spacing: -0.005em;
  padding: 17px 26px; border-radius: 999px; border: 0; cursor: pointer;
  transition: background .25s var(--ease), transform .25s var(--ease);
}
.btn:hover { background: var(--accent); transform: translateY(-1px); }
.btn .arr { transition: transform .25s var(--ease); }
.btn:hover .arr { transform: translateX(4px); }
.btn-light { background: #FFFFFF; color: var(--ink); }
.btn-light:hover { background: var(--accent); color: #FFFFFF; }
.link { font-weight: 600; text-decoration: none; border-bottom: 2px solid var(--peach-2); padding-bottom: 2px; }
.link:hover { border-color: var(--accent); }
.cta-row { display: flex; flex-wrap: wrap; gap: 18px 28px; align-items: center; }
.micro { font-size: 14px; color: var(--soft); }

/* ---------- nav ---------- */
.nav {
  position: sticky; top: env(safe-area-inset-top, 0px); z-index: 50;
  background: rgba(255, 255, 255, .82);
  -webkit-backdrop-filter: saturate(180%) blur(18px); backdrop-filter: saturate(180%) blur(18px);
  border-bottom: 1px solid rgba(0, 0, 0, .06);
}
.nav .wrap { display: flex; align-items: center; gap: 28px; height: 68px; }
.brand { display: flex; align-items: center; gap: 10px; text-decoration: none; font-family: var(--display); font-weight: 600; font-size: 21px; letter-spacing: -0.03em; color: var(--ink); }
.brand img { width: 26px; height: 31px; object-fit: contain; }
.nav-links { display: flex; gap: 26px; margin-left: auto; font-size: 15px; font-weight: 500; }
.nav-links a { text-decoration: none; color: var(--text); }
.nav-links a:hover { color: var(--accent-ink); }
.nav .btn { padding: 11px 18px; font-size: 14px; }
.nav-console { font-size: 15px; font-weight: 600; text-decoration: none; color: var(--ink); padding: 8px 12px; border: 1px solid var(--line); border-radius: 999px; white-space: nowrap; transition: border-color .2s, color .2s; }
.nav-console:hover { border-color: var(--ink); color: var(--accent-ink); }
@media (max-width: 860px) { .nav-links { display: none; } .nav-console { margin-left: auto; } }
@media (max-width: 460px) { .nav .wrap { gap: 10px; } .nav-console { padding: 7px 10px; font-size: 14px; } .nav .btn { padding: 10px 14px; font-size: 13px; } .brand { font-size: 19px; } }

/* ---------- image slots (real renders drop into /images) ---------- */
.slot {
  position: relative; overflow: hidden; border-radius: var(--r-lg); margin: 0;
  background:
    radial-gradient(120% 90% at 85% 10%, var(--peach-2) 0%, rgba(255, 228, 208, 0) 55%),
    linear-gradient(160deg, #FAFAFB 0%, #EFEFF2 100%);
  width: 100%; max-width: 100%;
}
.slot img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.slot .slot-label {
  position: absolute; left: 18px; bottom: 16px; right: 18px;
  display: flex; flex-direction: column; gap: 4px;
  font-family: var(--mono); font-size: 12px; letter-spacing: .06em; color: var(--soft);
}
.slot .slot-label b { font-family: var(--body); font-size: 15px; letter-spacing: 0; color: var(--ink); font-weight: 600; }
.slot.loaded .slot-label { display: none; }
.r-16x9 { aspect-ratio: 16 / 9; }
.r-4x3 { aspect-ratio: 4 / 3; }
.r-4x5 { aspect-ratio: 4 / 5; }
.r-1x1 { aspect-ratio: 1 / 1; }

/* ---------- hero ---------- */
.hero { position: relative; padding-block: clamp(40px, 4.5vw, 64px) 40px; overflow: hidden; }
.hero::before {
  content: ""; position: absolute; inset: -20% -10% auto auto; width: 70vw; height: 70vw; max-width: 980px; max-height: 980px;
  background: radial-gradient(circle, var(--peach-2) 0%, rgba(255, 228, 208, 0) 62%); pointer-events: none;
}
.hero .wrap { position: relative; display: flex; flex-direction: column; gap: 26px; }
.pill {
  align-self: flex-start; display: inline-flex; align-items: center; gap: 10px;
  font-size: 14px; font-weight: 500; color: var(--text);
  background: #FFFFFF; border: 1px solid var(--line); border-radius: 999px; padding: 8px 14px 8px 10px;
}
.pill .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--accent); box-shadow: 0 0 0 4px var(--peach-2); animation: pulse 2.4s ease-in-out infinite; }
@keyframes pulse { 50% { box-shadow: 0 0 0 8px rgba(255, 228, 208, .4); } }
.hero h1 { max-width: 14ch; }
@media (min-width: 1100px) { .hero h1 { max-width: none; } .hero h1 .l2 { display: block; } }
.hero-foot { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 40px; }
.hero-foot .micro { padding-right: 40px; border-right: 1px solid var(--line); line-height: 1.45; }
@media (max-width: 760px) { .hero-foot .micro { border: 0; padding: 0; } .hero-foot .micro br { display: none; } }
.hero .lead { max-width: 56ch; }

/* decoded-ad marquee */
.marquee { position: relative; overflow: hidden; margin-top: 40px; padding-block: 8px;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
          mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.track { display: flex; gap: 16px; width: max-content; animation: slide 60s linear infinite; }
.marquee:hover .track { animation-play-state: paused; }
.track.rev { animation-direction: reverse; animation-duration: 48s; }
@keyframes slide { to { transform: translateX(-50%); } }
.adcard {
  width: 352px; flex: none; display: grid; grid-template-columns: 108px 1fr; gap: 16px; align-items: center;
  background: #FFFFFF; border: 1px solid var(--line); border-radius: 22px; padding: 10px 16px 10px 10px;
  box-shadow: 0 14px 34px rgba(10, 10, 12, .06); transition: transform .35s var(--ease), box-shadow .35s var(--ease);
}
.adcard:hover { transform: translateY(-4px); box-shadow: 0 22px 44px rgba(10, 10, 12, .1); }
.thumb { width: 108px; height: 192px; border-radius: 14px; position: relative; overflow: hidden; background: var(--surface); }
.thumb img { width: 100%; height: 100%; object-fit: cover; }
.thumb .sp { position: absolute; left: 6px; bottom: 6px; font-family: var(--mono); font-size: 9.5px; letter-spacing: .1em; text-transform: uppercase; color: #FFFFFF; background: rgba(10, 10, 12, .62); padding: 2px 6px; border-radius: 6px; }
.adcard .meta { display: flex; flex-direction: column; gap: 6px; min-width: 0; }
.adcard .cat { font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--accent-ink); }
.adcard .hook { font-size: 14px; font-weight: 600; line-height: 1.3; color: var(--ink); }
.tags { display: flex; flex-wrap: wrap; gap: 6px; }
.tag { font-size: 11.5px; font-weight: 500; color: var(--text); background: var(--surface); border-radius: 999px; padding: 3px 9px; white-space: nowrap; }
.tag.on { background: var(--peach); color: var(--accent-ink); }

/* ---------- video ---------- */
.video-sec { padding-top: 24px; padding-bottom: 0; }
.video-sec .wrap { display: flex; flex-direction: column; gap: 28px; }
.video-shell {
  position: relative; aspect-ratio: 16 / 9; width: 100%; border-radius: var(--r-lg); overflow: hidden;
  background: var(--night); transform: scale(var(--s, 1)); transform-origin: 50% 0; transition: transform .1s linear;
  box-shadow: 0 40px 100px rgba(10, 10, 12, .14);
}
.video-shell video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.video-shell .slot { position: absolute; inset: 0; border-radius: 0; }
.video-cover { position: absolute; inset: 0; display: flex; align-items: flex-end; justify-content: space-between; gap: 20px; padding: clamp(18px, 3vw, 36px);
  background: linear-gradient(180deg, rgba(11, 11, 14, 0) 45%, rgba(11, 11, 14, .55) 100%); color: #FFFFFF; cursor: pointer; border: 0; text-align: left; width: 100%; font: inherit; }
.video-cover .vt { display: flex; flex-direction: column; gap: 6px; }
.video-cover .vt span { font-family: var(--mono); font-size: 12px; letter-spacing: .14em; text-transform: uppercase; opacity: .9; }
.video-cover .vt strong { font-family: var(--display); font-size: clamp(22px, 3vw, 40px); font-weight: 600; letter-spacing: -0.03em; line-height: 1.05; }
.play { flex: none; width: clamp(64px, 8vw, 92px); aspect-ratio: 1; border-radius: 50%; background: #FFFFFF; display: grid; place-items: center; box-shadow: 0 10px 40px rgba(0, 0, 0, .25); transition: transform .3s var(--ease); }
.video-cover:hover .play { transform: scale(1.06); }
.play svg { width: 34%; height: 34%; margin-left: 6%; }
.video-shell.playing .video-cover { display: none; }

/* ---------- trap / problem ---------- */
.trap-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(32px, 5vw, 72px); align-items: center; }
.tweaks { list-style: none; padding: 0; margin: 8px 0 0; display: flex; flex-direction: column; }
.tweaks li { display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 18px 0; border-bottom: 1px solid var(--line); font-size: clamp(19px, 1.8vw, 24px); font-weight: 600; color: var(--ink); letter-spacing: -0.015em; }
.tweaks li span.t { position: relative; }
.tweaks li span.t::after { content: ""; position: absolute; left: -2px; right: -2px; top: 54%; height: 2.5px; background: var(--accent); transform-origin: left; transform: scaleX(1); }
.in .tweaks li span.t::after { animation: strike .7s var(--ease) both; }
.tweaks li:nth-child(2) span.t::after { animation-delay: .15s; } .tweaks li:nth-child(3) span.t::after { animation-delay: .3s; } .tweaks li:nth-child(4) span.t::after { animation-delay: .45s; }
@keyframes strike { from { transform: scaleX(0); } }
.tweaks li em { font-style: normal; font-family: var(--mono); font-size: 12px; letter-spacing: .08em; color: var(--soft); white-space: nowrap; }

.chart-card { background: #FFFFFF; border: 1px solid var(--line); border-radius: var(--r-lg); padding: clamp(20px, 3vw, 36px); display: flex; flex-direction: column; gap: 14px; }
.legend { display: flex; flex-wrap: wrap; gap: 10px 26px; font-size: 15px; font-weight: 600; }
.legend i { display: inline-block; width: 26px; height: 4px; border-radius: 2px; vertical-align: middle; margin-right: 8px; }
.chart-card svg { width: 100%; height: auto; overflow: visible; }
.chart-card .note { font-family: var(--mono); font-size: 12px; letter-spacing: .08em; color: var(--soft); }
.draw { stroke-dasharray: 1200; stroke-dashoffset: 0; }
.in .draw { animation: draw 1.8s var(--ease) both; }
@keyframes draw { from { stroke-dashoffset: 1200; } }

.trap-foot { margin-top: clamp(40px, 6vw, 72px); display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(28px, 4vw, 56px); align-items: end; }

/* ---------- dark band: what changed ---------- */
.band-dark { background: var(--night); color: var(--on-night); }
.band-dark h2, .band-dark h3 { color: var(--on-night); }
.band-dark .lead { color: var(--on-night-soft); }
.band-dark .eyebrow { color: var(--accent); }
.shift-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(32px, 5vw, 72px); align-items: center; }
.cluster { position: relative; aspect-ratio: 7 / 5; width: 100%; background: var(--night-2); border: 1px solid #2A2A2F; border-radius: var(--r-lg); overflow: hidden; }
.cluster .cl-label { position: absolute; left: 22px; top: 18px; display: flex; flex-direction: column; gap: 2px; }
.cluster .cl-label span { font-family: var(--mono); font-size: 12px; letter-spacing: .14em; color: var(--accent); text-transform: uppercase; }
.cluster .cl-label strong { font-family: var(--display); font-size: clamp(18px, 2vw, 24px); font-weight: 600; letter-spacing: -0.02em; color: var(--on-night); }
.tile { position: absolute; width: 5.6%; aspect-ratio: 5 / 3; border-radius: 4px; transition: left 1.3s var(--ease), top 1.3s var(--ease); }
.ring { position: absolute; border-radius: 50%; border: 1.5px dashed #5A5A61; opacity: 0; transition: opacity .8s var(--ease) .5s; transform: translate(-50%, -50%); }
.cluster.grouped .ring { opacity: 1; }
.ring span { position: absolute; left: 50%; bottom: -26px; transform: translateX(-50%); font-size: 13px; font-weight: 600; color: var(--on-night); white-space: nowrap; }
.facts { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1px; background: #2A2A2F; border: 1px solid #2A2A2F; border-radius: var(--r-md); overflow: hidden; margin-top: clamp(40px, 6vw, 72px); }
.fact { background: var(--night); padding: 28px; display: flex; flex-direction: column; gap: 8px; }
.fact strong { font-family: var(--display); font-size: clamp(34px, 4vw, 54px); font-weight: 600; letter-spacing: -0.04em; color: var(--on-night); font-variant-numeric: tabular-nums; line-height: 1; }
.fact p { color: var(--on-night-soft); font-size: 15px; }
.src { margin-top: 16px; font-size: 13px; color: var(--on-night-soft); }
.src a { color: var(--on-night); }

/* ---------- approach (the hero section) ---------- */
.approach { background: linear-gradient(180deg, var(--bg) 0%, var(--surface) 100%); }
.ap-grid { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(32px, 6vw, 96px); }
.ap-steps { position: sticky; top: calc(env(safe-area-inset-top, 0px) + 110px); align-self: start; display: flex; flex-direction: column; gap: 6px; }
.ap-steps a { display: grid; grid-template-columns: 42px 1fr; gap: 10px; align-items: baseline; text-decoration: none; padding: 14px 0; border-bottom: 1px solid var(--line); color: var(--soft); transition: color .3s; }
.ap-steps a .n { font-family: var(--mono); font-size: 13px; letter-spacing: .08em; }
.ap-steps a .w { font-family: var(--display); font-size: clamp(26px, 3vw, 40px); font-weight: 600; letter-spacing: -0.03em; }
.ap-steps a.active { color: var(--ink); }
.ap-steps a.active .n { color: var(--accent-ink); }
.ap-steps .bar { height: 3px; background: var(--line); border-radius: 2px; margin-top: 18px; overflow: hidden; }
.ap-steps .bar i { display: block; height: 100%; width: var(--p, 25%); background: var(--accent); transition: width .5s var(--ease); }
.ap-panels { display: flex; flex-direction: column; gap: clamp(56px, 9vw, 120px); }
.panel { display: flex; flex-direction: column; gap: 22px; scroll-margin-top: 100px; }
.panel h3 { font-size: clamp(28px, 3vw, 40px); letter-spacing: -0.03em; }
.panel p { font-size: 18px; color: var(--soft); max-width: 60ch; }
.deliv { display: flex; flex-wrap: wrap; gap: 10px; }
.deliv span { font-size: 14px; font-weight: 600; background: #FFFFFF; border: 1px solid var(--line); border-radius: 999px; padding: 8px 14px; }
.deliv span:first-child { border-color: var(--peach-2); background: var(--peach); color: var(--accent-ink); }

.funnel { margin-top: clamp(72px, 10vw, 140px); }
/* 3D content funnel (assets/funnel.js) */
.funnel-sec { padding-top: clamp(40px, 5vw, 64px); }
.funnel-sec .section-head { max-width: none; display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); column-gap: clamp(24px, 4vw, 56px); row-gap: 14px; align-items: end; margin-bottom: clamp(24px, 3vw, 36px); }
.funnel-sec .section-head .eyebrow { grid-column: 1 / -1; }
.funnel-sec .section-head h2 { font-size: clamp(32px, 4vw, 54px); }
.funnel-sec .section-head .lead { font-size: clamp(16px, 1.3vw, 18px); }
@media (max-width: 860px) { .funnel-sec .section-head { grid-template-columns: minmax(0, 1fr); } }
.funnel-sec .fx { margin-bottom: 0; }
.fx {
  position: relative; height: clamp(520px, 52vw, 680px); margin-bottom: clamp(48px, 7vw, 88px);
  border-radius: var(--r-lg); overflow: hidden; isolation: isolate;
  background:
    radial-gradient(60% 55% at 40% 100%, rgba(255, 96, 0, .22), rgba(255, 96, 0, 0) 70%),
    radial-gradient(70% 60% at 40% 20%, #1D1D24 0%, rgba(29, 29, 36, 0) 70%),
    var(--night);
  box-shadow: 0 40px 100px rgba(10, 10, 12, .18);
}
.fx::before { content: ""; position: absolute; inset: 0; z-index: -1;
  background-image: linear-gradient(rgba(255, 255, 255, .04) 1px, transparent 1px), linear-gradient(90deg, rgba(255, 255, 255, .04) 1px, transparent 1px);
  background-size: 48px 48px; -webkit-mask-image: radial-gradient(70% 70% at 40% 50%, #000, transparent); mask-image: radial-gradient(70% 70% at 40% 50%, #000, transparent); }
.fx canvas { position: absolute; inset: 0; width: 100%; height: 100%; display: block; opacity: 0; transition: opacity .8s var(--ease); }
.fx.ready canvas { opacity: 1; }
.fx:not(.ready) { background-image: url("../images/funnel-poster.jpg"); background-size: cover; background-position: center; }
.fx-hud { position: absolute; left: clamp(18px, 3vw, 32px); top: clamp(18px, 3vw, 30px); display: flex; flex-direction: column; gap: 6px; max-width: 26ch; z-index: 2; }
.fx-live { display: inline-flex; align-items: center; gap: 8px; font-family: var(--mono); font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--accent); }
.fx-live i { width: 7px; height: 7px; border-radius: 50%; background: var(--accent); animation: blink 1.2s steps(2) infinite; }
.fx-hud strong { font-family: var(--display); font-size: clamp(18px, 1.8vw, 24px); font-weight: 600; letter-spacing: -0.02em; line-height: 1.2; color: var(--on-night); }
.fx-tiers { list-style: none; margin: 0; padding: 0; position: absolute; inset: 0; pointer-events: none; z-index: 2; }
.fx-tiers li { position: absolute; left: 0; top: 0; display: grid; grid-template-columns: auto 1fr; column-gap: 10px; align-items: baseline; padding-left: 34px; opacity: 0; transition: opacity .6s var(--ease); white-space: nowrap; }
.fx.ready .fx-tiers li { opacity: 1; }
.fx-tiers li::before { content: ""; position: absolute; left: 0; top: 50%; width: 26px; height: 1px; background: linear-gradient(90deg, rgba(255, 138, 61, 0), rgba(255, 138, 61, .9)); }
.fx-tiers small { grid-row: span 2; font-family: var(--mono); font-size: 12px; letter-spacing: .1em; color: #FF8A3D; background: rgba(255, 96, 0, .12); border: 1px solid rgba(255, 138, 61, .35); padding: 3px 8px; border-radius: 999px; align-self: center; }
.fx-tiers b { font-family: var(--display); font-size: clamp(15px, 1.4vw, 19px); font-weight: 600; letter-spacing: -0.015em; color: var(--on-night); }
.fx-tiers em { font-style: normal; font-family: var(--mono); font-size: 11.5px; letter-spacing: .06em; color: var(--on-night-soft); font-variant-numeric: tabular-nums; }
.fx-out { position: absolute; left: 0; top: 0; z-index: 2; font-family: var(--mono); font-size: 11.5px; letter-spacing: .14em; text-transform: uppercase; color: #FFB27A; opacity: 0; transition: opacity .6s; }
.fx.ready .fx-out { opacity: 1; }
.fx-chips { position: absolute; inset: 0; pointer-events: none; z-index: 3; }
.fx-chip { position: absolute; display: inline-flex; align-items: center; gap: 8px; white-space: nowrap; font-size: 12.5px; font-weight: 600; color: var(--on-night);
  background: rgba(23, 23, 27, .82); border: 1px solid rgba(255, 255, 255, .12); -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px);
  padding: 6px 11px; border-radius: 999px; animation: chip 1.7s var(--ease) both; }
.fx-chip.l { transform: translate(-100%, -50%); }
.fx-chip.r { transform: translate(0, -50%); }
.fx-chip.c { transform: translate(-50%, -50%); }
.fx-chip i { width: 6px; height: 6px; border-radius: 50%; background: var(--accent); }
.fx-chip b { color: #FF8A3D; font-weight: 700; }
@keyframes chip { 0% { opacity: 0; margin-top: 10px; } 15% { opacity: 1; margin-top: 0; } 75% { opacity: 1; } 100% { opacity: 0; margin-top: -12px; } }
.fx-note { position: absolute; right: 18px; bottom: 14px; font-family: var(--mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: #6E6E76; z-index: 2; }
@media (max-width: 620px) {
  .fx { height: 540px; }
  .fx-hud strong { font-size: 16px; }
  .fx-tiers { inset: auto 12px 40px 12px; display: flex; justify-content: space-between; gap: 6px; }
  .fx-tiers li { position: static; transform: none !important; padding: 0; display: flex; flex-direction: column; align-items: center; gap: 4px; }
  .fx-tiers li::before, .fx-tiers b { display: none; }
  .fx-tiers small { font-size: 11px; padding: 3px 9px; }
  .fx-tiers em { font-size: 10.5px; }
  .fx-note { bottom: 12px; right: 14px; font-size: 10px; }
  .fx-chip { font-size: 11px; }
}

.phones { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(16px, 2.4vw, 32px); }
.phone-col { display: flex; flex-direction: column; gap: 10px; }
.phone-col img { width: 78%; margin: 0 auto 10px; transition: transform .6s var(--ease); }
.phone-col:hover img { transform: translateY(-8px) rotate(-1.5deg); }
.phone-col .st { font-family: var(--mono); font-size: 12px; letter-spacing: .12em; color: var(--accent-ink); }
.phone-col h4 { font-size: 22px; font-weight: 600; letter-spacing: -0.02em; }
.phone-col p { font-size: 15.5px; color: var(--soft); }
.ladder { margin-top: 48px; background: #FFFFFF; border: 1px solid var(--line); border-radius: var(--r-md); padding: 24px clamp(18px, 3vw, 32px); display: flex; flex-direction: column; gap: 16px; }
.ladder .rungs { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 10px; }
.rung { display: flex; flex-direction: column; gap: 10px; }
.rung i { height: 10px; border-radius: 6px; background: var(--line); position: relative; overflow: hidden; }
.rung i::after { content: ""; position: absolute; inset: 0; background: var(--ink); transform-origin: left; transform: scaleX(1); }
.in .rung i::after { animation: fill .7s var(--ease) both; }
.rung:nth-child(2) i::after { animation-delay: .2s; } .rung:nth-child(3) i::after { animation-delay: .4s; } .rung:nth-child(4) i::after { animation-delay: .6s; } .rung:nth-child(5) i::after { animation-delay: .8s; background: var(--accent); }
@keyframes fill { from { transform: scaleX(0); } }
.rung span { font-size: 14px; font-weight: 600; color: var(--ink); line-height: 1.3; }
.rung small { font-family: var(--mono); font-size: 11px; letter-spacing: .1em; color: var(--soft); }

/* ---------- decodes ---------- */
.lab { background-image: linear-gradient(var(--surface) 1px, transparent 1px), linear-gradient(90deg, var(--surface) 1px, transparent 1px); background-size: 40px 40px; }
.dc-top { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(28px, 4vw, 64px); align-items: end; margin-bottom: clamp(36px, 5vw, 56px); }
.stats { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }
.stat { background: #FFFFFF; border: 1px solid var(--line); border-radius: var(--r-md); padding: 20px 22px; }
.stat strong { display: block; font-family: var(--display); font-size: clamp(36px, 4vw, 52px); font-weight: 600; letter-spacing: -0.04em; color: var(--ink); line-height: 1; font-variant-numeric: tabular-nums; }
.stat span { display: block; margin-top: 8px; font-size: 14.5px; color: var(--soft); line-height: 1.35; }
.dc-mid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 20px; }
.decode { background: var(--night); color: var(--on-night); border-radius: var(--r-lg); padding: clamp(20px, 2.6vw, 30px); display: flex; flex-direction: column; gap: 16px; box-shadow: 0 30px 80px rgba(10, 10, 12, .18); min-width: 0; }
.decode .top { display: flex; justify-content: space-between; align-items: center; gap: 12px; }
.decode .live { display: inline-flex; align-items: center; gap: 8px; font-family: var(--mono); font-size: 12px; letter-spacing: .12em; color: var(--accent); }
.decode .live i { width: 7px; height: 7px; border-radius: 50%; background: var(--accent); animation: blink 1.2s steps(2) infinite; }
@keyframes blink { 50% { opacity: .2; } }
.decode .cat { font-family: var(--mono); font-size: 12px; letter-spacing: .1em; color: var(--on-night-soft); text-transform: uppercase; }
.dc-head { display: grid; grid-template-columns: 96px minmax(0, 1fr); gap: 18px; align-items: center; }
.dc-ad { margin: 0; position: relative; aspect-ratio: 9 / 16; border-radius: 12px; overflow: hidden; background: var(--night-2); box-shadow: 0 0 0 1px #26262B; }
.dc-ad img { width: 100%; height: 100%; object-fit: cover; }
.dc-ad::after { content: ""; position: absolute; left: 0; right: 0; top: 0; height: 2px; background: var(--accent); box-shadow: 0 0 14px 3px rgba(255, 96, 0, .7); opacity: 0; }
.dc-ad.scan::after { animation: scan 1.6s var(--ease) both; }
@keyframes scan { 0% { top: 0; opacity: 1; } 90% { opacity: 1; } 100% { top: 100%; opacity: 0; } }
.decode .hookline { font-family: var(--display); font-size: clamp(20px, 2vw, 26px); font-weight: 600; letter-spacing: -0.02em; line-height: 1.2; min-height: 2.4em; }
.decode dl { margin: 0; display: flex; flex-direction: column; }
.decode .row { display: flex; justify-content: space-between; gap: 16px; padding: 11px 0; border-top: 1px solid #26262B; }
.decode dt { font-family: var(--mono); font-size: 11.5px; letter-spacing: .1em; text-transform: uppercase; color: var(--on-night-soft); padding-top: 3px; }
.decode dd { margin: 0; font-size: 15px; font-weight: 600; text-align: right; }
.decode dd.acc { color: #FF8A3D; }
.decode .caret::after { content: "▍"; color: var(--accent); animation: blink 1s steps(2) infinite; margin-left: 2px; }
.cats { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 14px; margin-top: 20px; }
.catcard { display: flex; flex-direction: column; gap: 10px; }
.catcard .slot { border-radius: var(--r-md); }
.catcard strong { font-size: 16px; color: var(--ink); }
.catcard span { font-size: 13.5px; color: var(--soft); }
.words { margin-top: 36px; }
.words .track { gap: 12px; animation-duration: 44s; }
.word { font-family: var(--display); font-size: clamp(22px, 2.4vw, 32px); font-weight: 600; letter-spacing: -0.02em; color: var(--ink); background: #FFFFFF; border: 1px solid var(--line); border-radius: 999px; padding: 10px 22px; white-space: nowrap; }
.word.o { background: var(--peach); border-color: var(--peach-2); color: var(--accent-ink); }

/* ---------- compare ---------- */
.cmp { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr) minmax(0, 1.3fr); column-gap: clamp(10px, 2vw, 24px); }
.cmp > div { padding: 18px clamp(12px, 2vw, 24px); border-bottom: 1px solid var(--line); font-size: clamp(15px, 1.4vw, 18px); line-height: 1.4; min-width: 0; }
.cmp .h { font-weight: 700; font-size: clamp(16px, 1.5vw, 19px); color: var(--ink); }
.cmp .k { font-weight: 600; color: var(--ink); }
.cmp .b { background: var(--peach); border-bottom-color: var(--peach-2); font-weight: 600; color: var(--ink); display: flex; gap: 10px; align-items: flex-start; }
.cmp .b svg { flex: none; margin-top: 3px; }
.cmp .b.first { border-radius: var(--r-md) var(--r-md) 0 0; align-items: center; }
.cmp .b.last { border-radius: 0 0 var(--r-md) var(--r-md); border-bottom: 0; }
.cmp .b.first img { width: 22px; height: 26px; object-fit: contain; }
.cmp .last-row { border-bottom: 0; }
.cmp-wrap { overflow-x: auto; }
.cmp-wrap .cmp { min-width: 680px; }

/* ---------- offer ---------- */
.svc { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.card { background: #FFFFFF; border: 1px solid var(--line); border-radius: var(--r-lg); padding: clamp(24px, 3vw, 34px); display: flex; flex-direction: column; gap: 14px; min-width: 0; }
.card .ic { width: 64px; height: 64px; border-radius: 50%; background: var(--peach); display: grid; place-items: center; }
.card p { color: var(--soft); }
.console { margin-top: 16px; display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(24px, 4vw, 56px); align-items: center; background: var(--surface); border-radius: var(--r-lg); padding: clamp(24px, 4vw, 52px); }
.console ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; }
.console li { padding: 14px 0; border-top: 1px solid var(--line); }
.console li b { display: block; color: var(--ink); font-size: 17px; }
.console li span { color: var(--soft); font-size: 15.5px; }
.console img { border-radius: 18px; animation: float 7s ease-in-out infinite; }
@keyframes float { 50% { transform: translateY(-10px); } }

.kpis { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 12px; }
.kpi { border: 1px solid var(--line); border-radius: var(--r-md); padding: 22px; display: flex; flex-direction: column; gap: 10px; background: #FFFFFF; min-width: 0; }
.kpi b { font-family: var(--display); font-size: 21px; letter-spacing: -0.02em; color: var(--ink); line-height: 1.2; }
.kpi code { font-family: var(--mono); font-size: 12.5px; color: var(--accent-ink); background: var(--peach); border-radius: 8px; padding: 6px 8px; white-space: normal; }
.kpi span { font-size: 14.5px; color: var(--soft); }

.models { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; }
.model { border-radius: var(--r-lg); padding: clamp(26px, 4vw, 44px); display: flex; flex-direction: column; gap: 14px; border: 1px solid var(--line); background: #FFFFFF; }
.model.dark { background: var(--night); border-color: var(--night); color: var(--on-night); }
.model.dark h3 { color: var(--on-night); }
.model.dark p { color: var(--on-night-soft); }
.model .eyebrow { margin-bottom: 4px; }
.model.dark .eyebrow { color: var(--accent); }
.model ul { margin: 6px 0 0; padding-left: 20px; display: flex; flex-direction: column; gap: 6px; }
.fine { margin-top: 18px; font-size: 15px; color: var(--soft); }

/* ---------- final CTA ---------- */
.final { position: relative; overflow: hidden; background: #FFFFFF url("doodle-bg.jpg") center / cover no-repeat; border-top: 1px solid var(--line); }
.final .wrap { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: 40px; align-items: center; }
.final h2 { font-size: clamp(40px, 6vw, 84px); }
.final .card-cta { background: rgba(255, 255, 255, .9); border: 1px solid var(--line); border-radius: var(--r-lg); padding: 28px; display: flex; flex-direction: column; gap: 14px; box-shadow: 0 30px 80px rgba(10, 10, 12, .08); }
.final .card-cta li { margin-bottom: 6px; }
.final .card-cta ul { margin: 0; padding-left: 20px; }

/* ---------- footer ---------- */
footer { background: var(--night); color: var(--on-night-soft); padding-block: 56px 40px; font-size: 15px; }
footer .wrap { display: grid; grid-template-columns: minmax(0, 2fr) repeat(3, minmax(0, 1fr)); gap: 32px; }
footer .brand { color: var(--on-night); }
footer h4 { font-family: var(--mono); font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--on-night); font-weight: 500; margin-bottom: 12px; }
footer a { text-decoration: none; color: var(--on-night-soft); }
footer a:hover { color: #FFFFFF; }
footer .col { display: flex; flex-direction: column; gap: 8px; }
footer .legal { grid-column: 1 / -1; border-top: 1px solid #26262B; padding-top: 22px; margin-top: 12px; font-size: 13px; }


/* ---------- hero trust row ---------- */
.trust { display: flex; align-items: center; gap: 14px; flex-wrap: wrap; }
.avs { display: flex; }
.avs img { width: 40px; height: 40px; border-radius: 50%; border: 2.5px solid #FFFFFF; object-fit: cover; box-shadow: 0 2px 8px rgba(10, 10, 12, .1); }
.avs img + img { margin-left: -12px; }
.trust p { font-size: 15px; color: var(--soft); max-width: 52ch; line-height: 1.4; }
.trust b { color: var(--ink); }

/* ---------- manifesto: words light up as you scroll ---------- */
.manifesto { padding-block: clamp(90px, 12vw, 170px); }
.manifesto .wrap { display: flex; flex-direction: column; gap: 26px; }
.mf { font-family: var(--display); font-size: clamp(32px, 4.6vw, 64px); font-weight: 600; letter-spacing: -0.035em; line-height: 1.1; color: var(--ink); max-width: 22ch; text-wrap: pretty; }
.mf em { font-style: normal; color: var(--accent); }
.mf .w { opacity: var(--o, 1); transition: opacity .25s linear; }
.js-scrub .mf .w { --o: .14; }

/* ---------- pill chips on cards ---------- */
.chips { display: flex; flex-wrap: wrap; gap: 6px; margin-top: auto; padding-top: 6px; }
.chips span { font-size: 12.5px; font-weight: 600; color: var(--text); border: 1px solid var(--line); border-radius: 999px; padding: 4px 11px; }

/* ---------- FAQ ---------- */
.faq { padding-top: 0; }
.faq-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(32px, 6vw, 96px); align-items: start; }
.faq-head { position: sticky; top: calc(env(safe-area-inset-top, 0px) + 110px); }
.qas { border-top: 1px solid var(--line); }
.qa { border-bottom: 1px solid var(--line); }
.qa summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 22px 0; font-family: var(--display); font-size: clamp(18px, 1.7vw, 22px); font-weight: 600; letter-spacing: -0.015em; color: var(--ink); }
.qa summary::-webkit-details-marker { display: none; }
.qa summary:hover { color: var(--accent-ink); }
.pm { flex: none; position: relative; width: 30px; height: 30px; border-radius: 50%; border: 1px solid var(--line); transition: background .25s, border-color .25s; }
.pm::before, .pm::after { content: ""; position: absolute; left: 50%; top: 50%; width: 11px; height: 1.8px; background: var(--ink); transform: translate(-50%, -50%); transition: transform .3s var(--ease); }
.pm::after { transform: translate(-50%, -50%) rotate(90deg); }
.qa[open] .pm { background: var(--ink); border-color: var(--ink); }
.qa[open] .pm::before, .qa[open] .pm::after { background: #FFFFFF; }
.qa[open] .pm::after { transform: translate(-50%, -50%) rotate(0deg); }
.qa p { padding: 0 48px 24px 0; color: var(--soft); font-size: 17px; max-width: 62ch; }
.qa[open] p { animation: rise .5s var(--ease) both; }
@media (max-width: 980px) { .faq-grid { grid-template-columns: minmax(0, 1fr); } .faq-head { position: static; } }

/* ---------- reveal (content is visible at rest; animation only plays on entry) ---------- */
.rv.revealed { animation: rise .9s var(--ease) both; }
@keyframes rise { from { opacity: 0; transform: translateY(26px); } }

/* ---------- responsive ---------- */
@media (max-width: 980px) {
  .trap-grid, .shift-grid, .ap-grid, .dc-top, .dc-mid, .console, .final .wrap, .trap-foot { grid-template-columns: minmax(0, 1fr); }
  .ap-steps { position: static; flex-direction: row; flex-wrap: wrap; gap: 8px 20px; }
  .ap-steps a { border: 0; padding: 4px 0; grid-template-columns: auto auto; }
  .ap-steps .bar { display: none; }
  .phones { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 40px; }
  .svc, .kpis { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .cats { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .facts { grid-template-columns: minmax(0, 1fr); }
  footer .wrap { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }
  footer .wrap > .col:first-child { grid-column: 1 / -1; }
}
@media (max-width: 620px) {
  body { font-size: 16px; }
  .svc, .kpis, .models, .stats { grid-template-columns: minmax(0, 1fr); }
  .cats { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .ladder .rungs { grid-template-columns: minmax(0, 1fr); }
  .adcard { width: 300px; grid-template-columns: 90px 1fr; gap: 12px; }
  .thumb { width: 90px; height: 160px; }
  .btn { padding: 15px 22px; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .video-shell { transform: none !important; }
  html { scroll-behavior: auto; }
}

/* ---------- legal pages ---------- */
.legal-head { padding-block: clamp(56px, 8vw, 96px) clamp(28px, 4vw, 40px); background: radial-gradient(60% 120% at 90% 0%, var(--peach) 0%, rgba(255, 244, 236, 0) 70%), var(--bg); border-bottom: 1px solid var(--line); }
.legal-head .wrap { display: flex; flex-direction: column; gap: 16px; }
.legal-head h1 { font-size: clamp(40px, 5.4vw, 72px); }
.legal-head .lead { max-width: 64ch; }
.legal-body { padding-block: clamp(40px, 6vw, 72px) clamp(72px, 9vw, 120px); }
.legal-grid { display: grid; grid-template-columns: minmax(0, 260px) minmax(0, 1fr); gap: clamp(28px, 5vw, 72px); align-items: start; }
.toc { position: sticky; top: calc(env(safe-area-inset-top, 0px) + 96px); display: flex; flex-direction: column; gap: 2px; font-size: 14.5px; }
.toc span { font-family: var(--mono); font-size: 12px; letter-spacing: .12em; text-transform: uppercase; color: var(--accent-ink); margin-bottom: 10px; }
.toc a { text-decoration: none; color: var(--soft); padding: 6px 0; border-bottom: 1px solid var(--line); }
.toc a:hover { color: var(--ink); }
.prose { max-width: 72ch; display: flex; flex-direction: column; gap: 14px; min-width: 0; }
.prose h2 { font-size: clamp(24px, 2.4vw, 30px); letter-spacing: -0.02em; margin-top: 26px; scroll-margin-top: 96px; }
.prose h2:first-child { margin-top: 0; }
.prose h3 { font-size: 19px; margin-top: 8px; }
.prose p, .prose li { color: var(--text); font-size: 16.5px; line-height: 1.65; }
.prose ul { margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 6px; }
.prose a { color: var(--accent-ink); }
.prose .box { background: var(--surface); border-radius: var(--r-md); padding: 20px 22px; display: flex; flex-direction: column; gap: 8px; }
.prose table { width: 100%; border-collapse: collapse; font-size: 15.5px; }
.prose th, .prose td { text-align: left; padding: 12px 10px; border-bottom: 1px solid var(--line); vertical-align: top; }
.prose th { font-weight: 600; color: var(--ink); }
.prose .tbl { overflow-x: auto; }
.updated { font-family: var(--mono); font-size: 13px; letter-spacing: .06em; color: var(--soft); }
@media (max-width: 980px) { .legal-grid { grid-template-columns: minmax(0, 1fr); } .toc { position: static; } footer .wrap { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); } }
@media (max-width: 460px) { footer .wrap { grid-template-columns: minmax(0, 1fr); } }